The ALCEA story is the story of the Parodi family, four generations of which have made colour their business, in an adventurous exploration of the chemical formulas and chromatic technical applications for a wide range of sectors, while at the same time building up a company in a constant state of evolution. The mission of ALCEA is taking care the world through colour: ALCEA colours are created in a situation of absolute respect for the people and the natural world which inspire their infinity of shades. We are always looking towards the future, and everything we do is aimed at promoting the development of safe, new, high performing andsustainable technologies. ALCEA has always specialised in colour and has taken on brand names capable of enriching its know-how and application technologies, to ensure that it always has the most effective and safest response to the specific requirements of a wide range of industrial sectors. Our environmental safeguards are based on concrete decisions whose effects are clearly visible, such as ourpolicy of using research to identify technologies and painting cycles aimed at reducing the impact on the environment and human health, with no negative consequences for the quality of the products. One of the most important values for ALCEA is Quality. Quality in the raw materials, semiprocessed products, chemical formulations, the production process from start to finish, the electronic tinting machinery and software. Quality of the sales network, logistics, commercial and technical after-sales assistance. Quality in everything we do, with no compromises. ALCEA is precursor in quality and environmental certification. 15 products certified by official bodies, 21 products type tested by international customers, 50 cycles certified and 115 cycles type tested. ALCEA is a leader in tinting systems and is one of the pioneering companies in this technology, with its GEOCOLOR and SMALTOSISTEM, water and solvent-based systems, which are designed to respond to all the colour measurement and performance requirements of expert users. The ALCEA professional tinting systems offer our distributors the security of knowing that they can supply their customers with a high quality colour service guaranteed by constant quality control processes. Wood painting products are one of the major areas of specialisation at ALCEA, to which we dedicate our avant-garde laboratories and high technical and production capacities. Our Meduna di Livenza plant, which is specifically dedicated tothis sector, is also able to supply sample shades on a just in time basis which satisfy the most complex requirements of the refined furniture and design market. ALCEA has always occupied a leading position in the industrial sector, with its consolidated experience, continuous research and day-to-day contacts with the increasingly complex requirements of its major international specialist customers.ALCEA offers reliable, avant-garde products, certified production cycles, full technical assistance and an ongoing training programme. And now, following our acquisition of a distributor in Emilia Romagna, ALCEA has further reinforced its capabilityof supplying tailor-made solutions and precise, careful service,whenever and wherever it's needed.